Anheuser-Busch, the beverage company that used trans activist Dylan Mulvaney as its spokesperson for Bud Light earlier this year, has laid off hundreds of US workers as it reported a $395 Million in its second quarter.
Anheuser-Busch has been suffering declining sales since its ‘woke’ marketing disaster, and things will not recover.
The former executive Alissa Heinerscheid’s decision to isolate its beer-drinking customers could be arguably the worst marketing decision in Us history.
This week, Anheuser-Busch released its quarterly numbers showing it had lost 395 million in the second quarter and 10% of its sales as it gets rid of a large chunk of its workers.
Meanwhile, Coors is enjoying a $47 million increase in sales in the second quarter.
AS CNN reported, the company has sought to limit the damage to its brand, offering financial support to its wholesalers from June through December. On Thursday, it said its share of the US beer market fell during the second quarter, though its position had stabilized between late April and June.
“The team in the US [is] working hard to build it back and to earn back consumers,” Doukeris said during a Thursday analyst call discussing second quarter results.
Brian Brenberg reproted:
“We’re getting the first earnings report since the company’s controversy began. Anheuser Bush is taking a $395,000,000 hit in us. Sales are down more than 10% compared to last year’s period. Here’s why Bud’s not winning back. Customer goodwill and competitors are pouncing. Coors Light and Miller Light are now outselling buds by 50%.
Bud Light’s big asset, of course, wasn’t its beer, but the brand had built for decades. People drank bud light because they liked the bud light brand. And all of that has changed. Coors seeing profits. Soar now $342,000,000 in net income for the second quarter. That’s a huge increase from last year. But what’s fascinating is customers who left bud light don’t seem to be looking back.”