President Donald Trump finally broke his silence over the Bud Light boycott currently raging across America following the beverage company’s disastrous marketing campaign with transgender-identifying activist Dylan Mulvaney.
Trump delivered some straight-up remarks on the Bud Light boycott, which served as a warning to other companies flirting with ‘woke’ marketing.
In a Truth Social post promoting conservative radio host Wayne Allen Root’s new book “The Great Patriot Buy-cott Book: The Great Conservative Companies to Buy From & Invest In,” Trump noted the crisis Bud Light faces.
“It’s time to beat the Radical Left at their own game,” Trump wrote.
“Money does talk—Anheuser-Busch now understands that.”
The Bud Light boycott may be a dividing line in the GOP presidential primaries, Real Clear Politics noted last month.
Several candidates, including Nikki Haley, said the Bud Light campaign “makes a mockery of women,” while others in the GOP wish the controversy would just disappear.
Bud Light sales have plummeted since the backlash began against the beverage company.
One report has the number at a whopping 26%.
Anheuser-Busch is also losing support from both sides of the political spectrum.
As The Daily Fetched reported earlier this week, several Chicago gay bars removed Bud Light following the backlash.
Several gay bars in Chicago have decided to boycott all Anheuser-Busch InBev products over the alleged “anti-transgender actions and statements” the company made following the Mulvaney partnership.
2Bears Tavern Group in Chicago, which owns a chain of gay bars, announced on Instagram that it would be removing Bud Light:
“All 2Bears Tavern Group bars are discontinuing Anheuser-Busch InBev products as a result of the brewer’s anti-transgender actions and statements.”
2Bears said Anheuser-Busch’s response “shows how little Anheuser-Busch cares about the LGBTQIA+ community, and in particular transgender people, who have been under unrelenting attack in this country.”
Anheuser-Busch CEO Michel Doukeris believed throwing money at the problem instead of apologizing for insulting their customers would have been a good strategy, but it wasn’t.
As Trump himself knows, as a hugely successful billionaire businessman, you never insult your base.
But that is was Bud Light did.