Anheuser-Busch Distributors “Spooked” by Unprecedented Backlash to Bud Light Transgender Campaign

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Anheuser-Busch Distributors Spooked by Unprecedented Backlash to Bud Light Transgender Campaign

Anheuser-Busch distributors in America’s heartland are “spooked” by the unprecedented public backlash against the recent Bud Light campaign endorsing transgender activist Dylan Mulvaney.

This month, Bud Light Dylan Mulvaney to be their spokesperson after sending the trans activist a box of beer with a portrait of the Biden’s supporter’s face on it to celebrate “365 of womanhood.”

“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — A can with my face on it!’ Dylan Mulvaney said in the ad.

However, Bud Light distributors and customers responded to the rebrand by dropping Anheuser-Busch products altogether.

According to an industry insider from Beer Business Daily, distributors in America’s heartland and the South have become spooked and are worried about their associations with the beer company:

“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” the insider said.

An Anheuser-Busch executive defended the partnership with Dylan Mulvaney, telling Fox News:

“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.”

“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” the executive added.

On Monday, the marketing Vice President for Bud Light claimed the beer company’s humor was “out of touch” and needed to be modernized with inclusivity.

In an interview with podcast “Make Yourself At Home” last month, the Marketing VP Alissa Heinerscheid discussed how she decided to ‘transform’ the Bud Light brand.

“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” Heinerscheid said.

“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said. “Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.”

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Since the backlash from Bud Light’s new marketing ploy, their social media accounts have not posted.

Bud Light’s Instagram account has not posted since March 30.

Its Twitter account has not posted since April 1.

The beer brand has also not posted on Facebook since last month.

READ: GO WOKE, GO BROKE: Liquor Store Pulls Bud Light from Shelves after Dylan Mulvaney Endorsement

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Damion Blackthorn
Damion Blackthorn
1 year ago

Perhaps its already time to get a new VP of Bud Light, who is not of the same mentality as this woman is.

WT_1964
WT_1964
Reply to  Damion Blackthorn
1 year ago

Won’t happen. She’s now in a position to threaten to sue if they try.

Joe Mataratz
Joe Mataratz
1 year ago

is anyone surprised? Not only for the endorsement, but for the corresponding berating by the VP to all you fratties need to drink this. Now it is safe to say that Bus Light sucks and blows at the same time. Maybe no one was drinking that drek because it is horrible to begin with.

Sailorcurt
Sailorcurt
1 year ago

They want to transform their brand into one that is popular with a tiny portion of the population rather than one of the number one beer brands in America.

Sounds like an excellent marketing strategy to me.

Bigfoot
Bigfoot
1 year ago

They should try adding flavor

Steve Bilson
Steve Bilson
1 year ago

It seems this gimmick would have played better with Michelob Ultra drinkers…both are AB brands.

CraftBeer
CraftBeer
Reply to  Steve Bilson
1 year ago

True…though it would break my wife’s heart…MicUltra is the only beer she can drink.

Lawrence76
Lawrence76
1 year ago

Fajjots

Keith Diggs
Keith Diggs
1 year ago

They must be ground into dust so that other companies get the message. They must be destroyed off the face of the Earth.

coltrane433
coltrane433
1 year ago

Hopefully they get a touch of Bed Bath and Begone

Fab5Freddy
Fab5Freddy
1 year ago

If the brand was truly dying as this imbecile states, she put the duct tape over its mouth and nose and shot it in the head. Just another brand suicide but at least I know where the entirety of the AB brand stands since the C Suite executives had to sign off on this. Love my craft beer, anyway!

PanhandleBeachBum
PanhandleBeachBum
1 year ago

Henceforth called “q***r beer”.

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