Anheuser-Busch Distributors “Spooked” by Unprecedented Backlash to Bud Light Transgender Campaign

SHARE
TWEET
Anheuser-Busch Distributors Spooked by Unprecedented Backlash to Bud Light Transgender Campaign

Anheuser-Busch distributors in America’s heartland are “spooked” by the unprecedented public backlash against the recent Bud Light campaign endorsing transgender activist Dylan Mulvaney.

This month, Bud Light Dylan Mulvaney to be their spokesperson after sending the trans activist a box of beer with a portrait of the Biden’s supporter’s face on it to celebrate “365 of womanhood.”

“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — A can with my face on it!’ Dylan Mulvaney said in the ad.

However, Bud Light distributors and customers responded to the rebrand by dropping Anheuser-Busch products altogether.

According to an industry insider from Beer Business Daily, distributors in America’s heartland and the South have become spooked and are worried about their associations with the beer company:

“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” the insider said.

An Anheuser-Busch executive defended the partnership with Dylan Mulvaney, telling Fox News:

“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.”

“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” the executive added.

On Monday, the marketing Vice President for Bud Light claimed the beer company’s humor was “out of touch” and needed to be modernized with inclusivity.

In an interview with podcast “Make Yourself At Home” last month, the Marketing VP Alissa Heinerscheid discussed how she decided to ‘transform’ the Bud Light brand.

“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” Heinerscheid said.

“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said. “Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.”

Watch

Since the backlash from Bud Light’s new marketing ploy, their social media accounts have not posted.

Bud Light’s Instagram account has not posted since March 30.

Its Twitter account has not posted since April 1.

The beer brand has also not posted on Facebook since last month.

READ: GO WOKE, GO BROKE: Liquor Store Pulls Bud Light from Shelves after Dylan Mulvaney Endorsement

SHARE THIS:

SHARE
TWEET
Telegram
Email
Reddit
Subscribe
Notify of
guest
12 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Damion Blackthorn
Damion Blackthorn
1 month ago

Perhaps its already time to get a new VP of Bud Light, who is not of the same mentality as this woman is.

WT_1964
WT_1964
Reply to  Damion Blackthorn
1 month ago

Won’t happen. She’s now in a position to threaten to sue if they try.

Joe Mataratz
Joe Mataratz
1 month ago

is anyone surprised? Not only for the endorsement, but for the corresponding berating by the VP to all you fratties need to drink this. Now it is safe to say that Bus Light sucks and blows at the same time. Maybe no one was drinking that drek because it is horrible to begin with.

Last edited 1 month ago by Joe Mataratz
Sailorcurt
Sailorcurt
1 month ago

They want to transform their brand into one that is popular with a tiny portion of the population rather than one of the number one beer brands in America.

Sounds like an excellent marketing strategy to me.

Bigfoot
Bigfoot
1 month ago

They should try adding flavor

Steve Bilson
Steve Bilson
1 month ago

It seems this gimmick would have played better with Michelob Ultra drinkers…both are AB brands.

CraftBeer
CraftBeer
Reply to  Steve Bilson
1 month ago

True…though it would break my wife’s heart…MicUltra is the only beer she can drink.

Lawrence76
Lawrence76
1 month ago

Fajjots

Keith Diggs
Keith Diggs
1 month ago

They must be ground into dust so that other companies get the message. They must be destroyed off the face of the Earth.

coltrane433
coltrane433
1 month ago

Hopefully they get a touch of Bed Bath and Begone

Fab5Freddy
Fab5Freddy
1 month ago

If the brand was truly dying as this imbecile states, she put the duct tape over its mouth and nose and shot it in the head. Just another brand suicide but at least I know where the entirety of the AB brand stands since the C Suite executives had to sign off on this. Love my craft beer, anyway!

PanhandleBeachBum
PanhandleBeachBum
1 month ago

Henceforth called “q***r beer”.

Breaking

Trending

Obama Takes to Twitter to Call for More Gun Control It Doesn-t End Well
Obama Takes to Twitter to Call for More Gun Control; It Doesn’t End Well
Former president Barack Obama received massive pushback on Twitter after he called for more gun control...
Biden to Host Largest Pride Celebration In History as Economy Teeters on the Brink of Collapse
Biden to Host Largest Pride Celebration "In History" as Economy Teeters on the Brink of Collapse
Joe Biden is to host the White House’s largest Pride celebration “in history” as Americans...
Republican Anna Paulina Luna Adam Schiff Is a CRIMINAL He Will Be Held Accountable
Republican Anna Paulina Luna: “Adam Schiff Is a CRIMINAL, He Will Be Held Accountable”
Florida Republican Rep. Anna Paulina Luna vowed to hold “criminal” Democrat Adam Schiff accountable...
Dan Bongino Liberals Obsessed with Talking to Kids about Sex
Dan Bongino: Liberals “Obsessed” with Talking to Kids about Sex
Conservative commentator Dan Bongino noted how liberals are totally “obsessed” with speaking...
Arnold Schwarzenegger Christians Who Claim Heaven Is Real Are Liars
Arnold Schwarzenegger: Christians Who Claim Heaven Is Real Are “F**ing Liars”
Arnold Schwarzenegger blasted Christianity and faith in God, saying there is no heaven and that “anyone...
Zelensky Admits He-s Petrified of Trump Returning to the White House
Zelensky Admits He’s Petrified of Trump Returning to the White House
President Volodymyr Zelensky admitted he is afraid of Donald Trump winning the U.S. presidential election...
Irish Gvt to Slaughter 200-000 Farting Cows to Fight Climate Change
Irish Gvt to Slaughter 200,000 “Farting” Cows to Fight “Climate Change”
Lawmakers in Ireland plan to slaughter “farting” 200,000 cows to tackle climate change and...
Biden Begins Rambling during Meeting with UK Prime Minister Forgets Winston Churchill-s Name
Biden Begins Rambling during Meeting with UK Prime Minister, Forgets Winston Churchill’s Name - WATCH
Joe Biden met with UK Prime Minister Rishi Sunak in the Oval Office on Thursday and immediately began...
Top Trump Donor-s Entire Family Killed in Plane Crash
Top Trump Donor's "Entire Family" Killed in Plane Crash
A prominent Trump donor’s family members were killed in a plane crash on Sunday when their private...
Former NY GOP Rep Lee Zeldin Odds Have Gone Up Trump Becomes 47th President
Former NY GOP Rep Lee Zeldin: “Odds Have Gone Up Trump Becomes 47th President”
Former New York GOP Rep Lee Zeldin has predicted former President Donald Trump will likely become the...
12
0
What are your thoughts? Click to commentx
()
x

JOIN THE FIGHT!

SIGN UP FOR OUR FREE BREAKING NEWSLETTER STRAIGHT TO YOUR INBOX! 

We don’t spam! Read our Privacy Policy for more info.