Two pro-trans marketing executives responsible for destroying the Bud Light brand with an advertising campaign featuring transgender influencer Dylan Mulvaney have been fired by Anheuser Busch.
Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are “gone, gone” after they were initially placed on leave, according to an anonymous source.
“To my understanding, if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us. That’s why we said leave of absence,” said the source in a text message to the Daily Caller.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her.” (Or maybe a field day?)
“To be fair- Daniel Blake was actually awesome. I think he was just caught in the crossfire. But also he did hire her… so thats a fault,” the source continued.
“Wholesalers were told they are both gone for good by leadership during in-person conversations. They already shifted all their direct reports to new people and the head of marketing,” they said.
The parent company of Bud Light, Anheuser-Busch, failed to respond to an email the Caller sent asking for specifics about Blake and Heinerscheid.
The Caller asked whether the two were still on leave and whether they would be returning to work if they hadn’t yet.
Bud Light lost its spot as America’s top-selling beer in early June as millions of otherwise loyal customers ditched the brand after transgender influencer Dylan Mulvaney showed off a personalized beer can featuring the influencer’s face.
One Anheuser-Busch distributor told The Wall Street Journal earlier this month, “Our year is screwed.”
Bud Light sales were still down 24% for the week ending June 3, while Modelo Especial was up 12%.
As The Daily Fetched reported in April, the vice president of marketing for Bud Light claimed the beer company’s humor was “out of touch” and needed to be modernized with inclusivity.
In an interview with the podcast “Make Yourself At Home” last month, the Marketing VP Alissa Heinerscheid discussed how she decided to ‘transform’ the Bud Light brand.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” Heinerscheid said.
Heinerscheid’s claim she is a “businesswoman” is open for discussion given the fact the beer brand has been losing millions of dollars since the recent “rebrand.”
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READ: Bud Light Posts New Commercial on Twitter, Gets Instantly Roasted, Turns Off Replies
Still not buying their products. They have still not apologized, and promised not to do it again.
And asked for our forgiveness
Its folks like you who they know will come back to Bud Lite and forgive all if AB just speak the right words.
Could not agree more, but we should take into account…
…the big corps act as one organism. Each major “competitor” owns stock in the other, has overlap with regard to the board members, and of course almost $20T with a T in investments is controlled by just BlackRock and Vanguard which force companies to do this. Add other large net worth investors and one can see how there is essentially zero competition at the macro level.
We may be well served by considering that the so-called punishment simply shifts the profits for the owners of these mega companies (who own AB, Modelo, Miller Brewing, etc). The $15B+ market cap lost by AB simply gets spread around the rest of the fake competition, and the same people – so-called elite, BlackRock et al still make exactly the same money and all that runs up to a very small number very powerful families that abhor the light of day.
Could not agree more, but we should take into account…
…the big corps act as one organism. Each major “competitor” owns stock in the other, has overlap with regard to the board members, and of course almost $20T with a T in investments is controlled by just BlackRock and Vanguard which force companies to do this. Add other large net worth investors and one can see how there is essentially zero competition at the macro level.
We may be well served by considering that the so-called punishment simply shifts the profits for the owners of these mega companies (who own AB, Modelo, Miller Brewing, etc). The $15B+ market cap lost by AB simply gets spread around the rest of the fake competition, and the same people – so-called elite, BlackRock et al still make exactly the same money and all that runs up to a very small number very powerful families that abhor the light of day.
What took so long?
catering to an extremely small (but loudmouthed) portion of the population is not successfully rebuilding a brand in decline. its trying to take the easy way to success and jumping on a band wagon… before the wheels fall off. honey, you SUCK at your job, you should absolutely not be in marketing.
Apology or nor…firing stupid people or not…DO NOT GO BACK. Financially B**n three woke companies to ashes…Budweiser/AB, Target, and Fox News. Make examples out of those three if you want to get this c**p to end. Never give up and never give in until you see their names on three economic tombstones. And if other companies don’t get in and stay in their lanes, pick three more and send them to economic h**l. No more Mr. Nice guys!
She appealed to the one group current customers would be most offended by and it worked. Either she is completely clueless or was brought in as a saboteur.
Alissa Heinerscheid is an imbecile, who thinks very highly of herself and that is the only time she thinks. She is a failure a complete and total failure and only a fool would hire her for anything in the future.
I was in advertising and once ran all the Miller Brewing Company brands at their agency. That was in the 80’s during the “beer wars”. People on both sides worked their butts off and were generally pretty intelligent. After the Internet came along, their was a steady influx of BS artists into the industry who knew nothing and displaced the experienced talent. This total BS artist who ruined Bud Light is a perfect example. It’s good to see that given enough rope, the arrogant dunce hung herself. I would never purchase an Anheuser-Busch product ever again, apology or not. They must be made an example and never let up.
Someone will hire her. These types always seem to fail upward.
Sure, she should be driving a laundry truck or something where she doesn’t have to think too hard.
It’s a little too late, they should also have fired the execs who hired them too……However now that Budweiser is associated with feminine men, I don’t think I’ll ever drink it again. For starters, I don’t want to embarrass my sons, nor can I believe that Budweiser abandoned their long time followers for a new target audience….Just plain dumb marketing…..go woke, go broke…..
LOL see? It CAN’T be proven wrong.
And now everyone sees it.
Alissa Heinerscheid is a Christian.
(I never actually understood what is a Jew until I started reading comments online, but now I know: it is anyone the commenter hates.)
The attitude of AB Inbev has not changed. We are just MAGA rednecks who will cling to our Bibles and guns and forget all about the perversion that led to this. That’s the position. Wink wink. And since Inbev seems to own at least part of ALL the brew available, at my house we’re drinking sweet tea instead. Better for you. Proverbs 17:15.
Awww, were my comments a little too truthful and accurate to stay around? Protect the masters! Must protect the masters!
Every company they put a Jew in charge of is ran into the ground.
PERIOD.
You can downvote it. You can delete it.
But what you absolutely, positively can NOT do, is PROVE ME WRONG.
K-mart.
Sears.
Kaybee toys.
Toys R Us.
Radio Shack.
Budweiser.
Every one of these companies, they put a Jew in charge and straight down the tubes they went to be chopped up and sold off.
Ya just can’t dis-prove this, can you?
Heinerscheid actually looks transgender her-himself so is AB still withholding more information on this lewd saga? No competitor in the world could have destroyed Bud Lite quicker or more completely than she-he did and that is historic in its self.
The parent firm is woke European outfit and is solidly pro-tran. I am not going back to any AB brand.