Two pro-trans marketing executives responsible for destroying the Bud Light brand with an advertising campaign featuring transgender influencer Dylan Mulvaney have been fired by Anheuser Busch.
Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are “gone, gone” after they were initially placed on leave, according to an anonymous source.
“To my understanding, if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us. That’s why we said leave of absence,” said the source in a text message to the Daily Caller.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her.” (Or maybe a field day?)
“To be fair- Daniel Blake was actually awesome. I think he was just caught in the crossfire. But also he did hire her… so thats a fault,” the source continued.
“Wholesalers were told they are both gone for good by leadership during in-person conversations. They already shifted all their direct reports to new people and the head of marketing,” they said.
The parent company of Bud Light, Anheuser-Busch, failed to respond to an email the Caller sent asking for specifics about Blake and Heinerscheid.
The Caller asked whether the two were still on leave and whether they would be returning to work if they hadn’t yet.
Bud Light lost its spot as America’s top-selling beer in early June as millions of otherwise loyal customers ditched the brand after transgender influencer Dylan Mulvaney showed off a personalized beer can featuring the influencer’s face.
One Anheuser-Busch distributor told The Wall Street Journal earlier this month, “Our year is screwed.”
Bud Light sales were still down 24% for the week ending June 3, while Modelo Especial was up 12%.
As The Daily Fetched reported in April, the vice president of marketing for Bud Light claimed the beer company’s humor was “out of touch” and needed to be modernized with inclusivity.
In an interview with the podcast “Make Yourself At Home” last month, the Marketing VP Alissa Heinerscheid discussed how she decided to ‘transform’ the Bud Light brand.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” Heinerscheid said.
Heinerscheid’s claim she is a “businesswoman” is open for discussion given the fact the beer brand has been losing millions of dollars since the recent “rebrand.”