Bud Light defended using transgender activist Dylan Mulvaney as the face of of the brand after the beer maker celebrated “365 Days of Girlhood.
However, the beverage company’s response to the ensuing backlash was something you would expect from a low-level marketing employee on the brink of being fired.
Bud light stated using transgender Dylan Mulvaney helps the company “authentically connect with audiences.”
Well, if they have been paying attention to the response on Twitter, “connecting with audiences” appears to be the last thing they have achieved.
Many Twitter users described the ad campaign as gender propaganda, while others filmed themselves pouring cans of bud light down the drain.
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“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — A can with my face on it!’ Dylan Mulvaney said while endorsing Budweiser Light beer.
“Check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too.
Love ya. Cheers! Go Team! Whatever team you love, I love too!”
An Anheuser-Busch spokesperson told Fox News:
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Conservative commentator, John Cardillo wrote, “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
“Might genuinely be the weirdest thing I’ve ever seen in my life,” The Spectator contributing editor Stephen Miller remarked.
Robby Starbuck tweeted, “Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now?”
“This isn’t a parody. Dylan Mulvaney is now the face of Bud Light,” journalist Ian Miles Cheong similarly wrote.
