A liquor store announced it began pulling Bud Light from its shelves after the beer company endorsed Transgender TikTok star, Dylan Mulvaney.
The backlash began earlier this week when Bud Light sent the Trans TikTok star a case of cans sporting Mulvaney’s face to celebrate “365 of womanhood.”
“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — A can with my face on it!’ Dylan Mulvaney said while endorsing Budweiser Light beer.
“Check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too.
Love ya. Cheers! Go Team! Whatever team you love, I love too!”
Since the announcement, Twitter users have been filming themselves pouring their cans of Bud Light down the drain.
Meanwhile, Rapper Kid Rock filmed himself using a box of Bud Light as target practice.
Days later, a liquor store announced on Twitter they were refusing orders of Bud Light in reposne to the ill-advised endorsement of Dylan Mulvaney.
The tweet has received 12,000 retweets, 86,000 likes, and 4.3 million views.
Others applauded the store’s decision.
Obviously, someone needs to be fired from Bud Light’s marketing department.
A PR expert told The Daily Mail that Bud Light’s decision to use Dylan Mulvaney was a mistake.
“I really cannot understand their approach for this because their core audience just cannot relate,” the expert said.
“Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.”
READ: Transgender Athlete Wins Women’s NYC Cycling Race: “I Feel Like a Superhero”