2022 was not a good year for The Walt Disney Co., which saw a whopping $123 billion wiped from its market value as its stock plummeted 44 percent.
Of course, Disney only has itself to blame for the massive loss in market value due to its embrace of woke identity politics.
Despite the success of Avatar: The Way of Water, the studio’s financial outlook still looks grim as investors brace for a turbulent 2023.
2022 represents Disney’s worst year since 1974 when the company’s stock dropped 54 percent, Dow Jones Market Data revealed.
Disney’s stock was the second-worst performing among the 30 companies in the Dow Jones Industrial Average.
Negative press for Disney in 2022 was unprecedented.
Disney also picked a fight with Florida Gov. Ron DeSantis (R) over the state’s anti-grooming Parental Rights in Education Law, which didn’t end well for the company.
Walt Disney World ended up losing its lucrative self-governing status in the Orlando area, which it had enjoyed for decades.
Disney lost more money as it incorporated transgender ideology into its entertainment for children, as well as embracing radical LGBTQ activism.
In November last year, Disney’s new animated movie, “Strange World,” its first openly gay teen romance, completely flopped at the box office.
The film racked up an eye-watering $180 million in production costs.
“Strange World” scored a B CinemaScore, the lowest score ever for a Disney animated production, World of Reel noted.
The news came amid a whirlwind of layoffs, travel limitations on its employees, and a hiring freeze.
‘Woke’ does not pay the bills.