Major European grocery chain Lidl will reduce the meat products sold in its stores and replace them with “alternative” protein sources to help promote the global green agenda.
Lidl’s purchasing director for the German market, Christoph Graf, said at the ‘Green Week’ event in Berlin that the retailer will seek to move away from selling meat because “there is no second planet.”
As German newspaper Der Spiegel reported, the grocery executive said meat consumption in the West needs to be reduced to meet the demands of a global population.
Graf said he hopes to “motivate” shoppers to purchase more plant-based options as alternative protein sources.
He added that the company would gain support from the younger generations, saying: “I believe that the younger generation is happy when we deal with the topic.”
Climate change activist group Greenpeace hailed the supermarket’s anti-meat commitments:
“Lidl has recognized the signs of the times and is really taking responsibility for the products sold in its store,” Greenpeace member Christiane Huxdorff said.
The member also said the German government should match the move to subsidize vegetarian diets.
“If fruit and vegetables were exempt from VAT [European Value Added Tax], a diet with less animal foods would also have a positive effect in the wallet,” she said.
Last month, the chairman of German manufacturing giant Siemens said at the globalist World Economic Forum (WEF) summit in Davos he hopes a significant percentage of the global population shifts away from eating meat to fight climate change.
“If a billion people stop eating meat, I tell you, it has a big impact. Not only does it have a big impact on the current food system, but it will also inspire innovation of food systems,” the industrial executive claimed.
“I predict we will have proteins not coming from meat in the future; they will probably taste even better,” he added.
Last October, Supermarket chain Aldi announced plans to sell edible bug recipe kits as the cost of living crisis hits families amid soaring inflation.
As The Daily Fetched reported, the budget supermarket announced plans to sell products by Yum Bug, which makes insect recipe kits.
Yum Bug founders Aaron Thomas and Leo Taylor are competing against other start-ups to get their product on supermarket shelves, and now seems like the perfect opportunity, the Daily Mail reported.
Thomas said: “We’re on a mission to change perceptions of insects as food; they’re one of the most sustainable protein sources in the world.”
“Crickets are up to 70 percent protein, which is three times the amount of protein found in beef. They’ve also got more iron than spinach, more calcium than milk, and the list keeps going. They are an incredible superfood,” he added.