Target has come under fire again after reports the retail giant is stocking ‘woke’ Christmas decorations in a number of its stores.
Conservative X account End Wokeness was the first to post images of the woke Christmas decorations in Target, which included a black Santa Claus in a wheelchair along with a “pride” hat and a “pride” flag.
“Target outdid itself this year for Christmas,” End Wokeness posted.
Target outdid itself this year for Christmas pic.twitter.com/F0YpLmOrkt
— End Wokeness (@EndWokeness) November 15, 2023
Podcaster Tim Pool also confirmed that Target made “Santa in Wheelchair” available for purchase.
“[O]mg its real,” Pool wrote.
omg its real https://t.co/yqjBV2Gk6b pic.twitter.com/VbTd1CoLQR
— Tim Pool (@Timcast) November 15, 2023
Target has suffered a substantial decline in revenue following its launch of “pride “-themed merchandise rolled out ahead of June’s “pride” month.
However, the retail giant has yet to learnhasn’t from its mistakes.
“Wow. Just wow. You would think they would have learned from the last time. When will companies finally start to realize it? Go woke go broke!” one X user wrote.
Wow. Just wow.
— Brian Frye (@bfrye21) November 15, 2023
You would think they would have learned from the last time.
When will companies finally start to realize it?
Go woke ➡️ go broke!
“They are trying really hard to bankrupt themselves,” another user added.
They are trying really hard to bankrupt themselves.
— D. Mclaughlin – panem et circenses (@DonMcLaughlin9) November 15, 2023
The company came under massive fire for its pride” apparel for children, including clothes that promoted “transgender” identities.
“We talking about the same target that went after kids with tuck friendly suits, right?” another user stated.
Being kind to kids with disabilities means being woke now? The far right 👎🏽🗑️
— Ana Braga🇧🇷🇺🇸 (@TheAnaBraga) November 15, 2023
As Newsweek noted, The products reviewed included those aimed at children and swimsuits with the ability to “tuck” genitalia for transgender women.
“Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year,” Target spokesperson Kayla Castaneda said in June.
The retailer also faced backlash for stocking a book by New York Times bestselling children’s author Eric Geron called Bye Bye, Binary, which is about a newborn baby who “refuses to conform to the gender binary and instead chooses toys, colors, and clothes that make them happy.”
READ: JD Vance: “I No Longer Shop at Target, Many Families Doing the Same”