Former Anheuser-Busch president of operations, Anson Frericks, warned Billionaire Bill Gates, who recently betted on Bud Light by buying a whopping 1.7 million shares of Anheuser-Busch, that he will lose millions.
Earlier this month, Gates bought the Anheuser-Busch $95 million worth of shares through his Bill & Melinda Gates Foundation Trust.
Gates believes the company will significantly return after its Bud Light brand’s disastrous and debilitating boycott.
Bud Light went from being the number-selling beer in America to the number-one most-hated beer after an ill-advised partnership with transgender TikTok influencer Dylan Mulvaney.
In just months, Bud Light saw massive losses, which have continued to this day, according to Beer Business Daily publisher Harry Schuhmacher.
“You see Bud Light still just stubbornly down around 30 percent in volume compared to last year, which is where it’s been since May or June,” Schuhmacher said.
“That tells me that this is quasi-permanent, meaning those consumers are just lost forever.”
Former Anheuser-Busch president of operations, Anson Frericks, now says Gates’ faith in Bud Light has been misplaced.
“Bill Gates is definitely making a mistake,” Frericks, now president of Strive Asset Management, said Wednesday on “Cavuto: Coast to Coast.”
“Earlier this year, he already made a $900 million mistake when he invested into one of Anheuser-Busch’s largest rivals, Heineken. He did that earlier this year. And since that investment, Heineken’s down about 10 percent, whereas the broader markets are up 10 percent.
“So, if I was looking for advice on investing to software companies, tech companies, I might go to Bill Gates. But if you’re looking at the beer industry, he doesn’t have a great track record of investing in winners at this point.”
Frericks noted that it probably wouldn’t much help Anheuser-Busch once people learn that Bill Gates poured tens of millions into the company.
“For the company’s sake, they’d probably be better off [with] maybe somebody who is more of, kind of the everyman type of person, maybe like a Rob Gronkowski or somebody like that was investing into Anheuser-Busch, not necessarily somebody like Bill Gates,” Frericks explained.
“That doesn’t really resonate with sort of that common man, that everyday Bud Light beer drinker,” he said.
Gates is known as a globalist who wants everyone to eat fake meat, so it’s hardly likely he will win back America’s beer-drinking clique.
“There’s one camp that says that Anheuser-Busch they have a fiduciary responsibility to their shareholders and to take a look at just providing great products and services for their shareholders. That’s the camp that I am in,” Frericks told Fox.
“There’s another camp, this is in the BlackRock, State Street, Vanguard camp, that would have Anheuser-Busch focus on more stakeholders and stakeholder capitalism, having them not necessary focus on shareholders, but activists, political organizations, others,” he said.
To sum up, Frericks asked, “Is it just going to be [focused] on just serving great beer that’s cold, and it’s about football and backyard barbecues for customers? Or are they going to be getting involved in these political issues?”
READ: Bill Gates Pours MILLIONS into NGO Claiming Kids Are Born Sexual, Should Learn about Prostitution
