Anheuser-Busch-owned Budweiser released a heavily patriotic ad on social media Friday in what appears to be a desperate attempt to save its brand following its hugely unpopular partnership with transgender TikTok personality Dylan Mulvaney.
The ad features its famous Budweiser Clydesdale horse as it majestically gallops across American landmarks.
While Bud Light, not Budweiser, used Mulvaney as their spokesperson, it appears that Anheuser-Busch is learning from the famous motto, “Go woke, go broke.”
The commercial has already garnered 39 million views on Twitter as of this writing.
In the ad, the narrator describes the story of Budweiser to uplifting music as the Clydesdale horse gallops the Brooklyn Bridge and other landmarks.
Here are the ad narrator’s words:
I’m going to tell you a story. About a beer. Rooted in the heart of America, found in a community where a handshake is a sure contract. Brewed for those who found opportunity and challenge and hope—and tomorrow. Raised by generations. Willing to sit, share. Risk. Remember.
This is a story… Bigger than beer.
This is the story of the American spirit.
A simple formula, without the woke nonsense!
Meanwhile, sales of Bud Light continue to plummet as Anheuser-Busch’s stock tanking, at one point dropping $5 billion in market cap.
The backlash also spooked executives so much that Anheuser-Busch CEO Brendan Whitworth said, “We never intended to be part of a discussion that divides people.”
Whether the new ad will be enough to put out the fiery backlash remains to be seen, but not everyone is convinced.
One Twitter user declared he’d never drink A-B products again:
Earlier this week, Bud Light shared its first tweet since the backlash, which prompted a series of brutal responses.
Judging by the comments, it looks like Anheuser-Busch have a lot of grovelling to do besides releasing patriotic ads to try and correct their mistakes.
The first thing they should do is fire all their marketing executives.