Following the unprecedented backlash Bud Light received weeks after their marketing extraordinaire decided it would be a good idea to use Dylan Mulvaney to endorse their brand, the beer company decided to test the water with a tweet.
It wasn’t a good idea (like most of their ideas.)
Not only has Bud Light’s brand been completely destroyed, its parent company Anheuser-Busch has since lost $7 billion in market cap value, adding to the colossal after-shock effects from its decision to connect with a more “inclusive” market.
Anheuser-Busch CEO Brendan Whitworth said, “We never intended to be part of a discussion that divides people.”
That didn’t work.
So Bud Light decided to send this tweet out over the weekend: “TGIF?”
As you can see in the brutal comments below, that didn’t work either.