Following the unprecedented backlash Bud Light received weeks after their marketing extraordinaire decided it would be a good idea to use Dylan Mulvaney to endorse their brand, the beer company decided to test the water with a tweet.
It wasn’t a good idea (like most of their ideas.)
Not only has Bud Light’s brand been completely destroyed, its parent company Anheuser-Busch has since lost $7 billion in market cap value, adding to the colossal after-shock effects from its decision to connect with a more “inclusive” market.
Anheuser-Busch CEO Brendan Whitworth said, “We never intended to be part of a discussion that divides people.”
That didn’t work.
So Bud Light decided to send this tweet out over the weekend: “TGIF?”
As you can see in the brutal comments below, that didn’t work either.
READ: GO WOKE, GO BROKE: Liquor Store Pulls Bud Light from Shelves after Dylan Mulvaney Endorsement
Our military veteran organization decided to stop ordering for our post due to the anger among the members and guests and their decision to forego anything A/B produces. The anger will likely fade with time but if A/B is ignorant enough to try that Woke BS in the future I predict a permanent plummet of sales.
Go Woke and go BROKE should be the mantra of patriots across the world!!!