Bud Light went from the top-selling beer brand in America to the laughing stock of the entire world following its partnership with trans activist Dylan Mulvaney, who we can now reveal was paid a sizeable sum to demolish the brand’s reputation.
Bud Light still hasn’t recovered due to massive ongoing boycotts affecting Anheuser-Busch brands.
The company even resorted to giving away free beer to move product, but that didn’t even work.
Anheuser-Busch tried distancing itself from Mulvaney, even going as far as to deny that the partnership even existed.
“This was one single can given to one social media influencer,” Anheuser-Busch’s CEO claimed in an apology letter.
“It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
However, that was not the case, and Steven Crowder has the receipts to prove it.
Those receipts show Anheuser-Busch paid Mulvaney $185,000, proving they did, in fact, have a formal business arrangement.
Anheuser-Busch would have gotten better marketing results if they took that $185,000 and poured it down the gutter while screaming how much they hate America.
Anheuser-Busch now appears to have given up on getting their lost customers back, which didn’t help by doubling down following their marketing disaster.
JUST IN: Bud Light is doubling down by funding pride events around the country.— Collin Rugg (@CollinRugg) May 25, 2023
Bud Light will be sponsoring the Cincinnati Pride Parade alongside Planned Parenthood and the Cincinnati Children's Hospital which medically transitions minors.
Things keep getting worse for the… pic.twitter.com/nZAVE9Evh4
Earlier this year, another marketing debacle hit the brand after news reports revealed Bill Gates bought the Anheuser-Busch $95 million worth of shares through his Bill & Melinda Gates Foundation Trust.
Gates believes the company will significantly return after its Bud Light brand’s disastrous and debilitating boycott.
However, those who rejected Bud Light due to their trans marketing will not likely embrace the brand again because Bill Gates has betted on its recovery.
Bud Light went from being the number-selling beer in America to the number-one most-hated beer after an ill-advised partnership with transgender TikTok influencer Dylan Mulvaney.
“You see Bud Light still just stubbornly down around 30 percent in volume compared to last year, which is where it’s been since May or June,” Schuhmacher said.
“That tells me that this is quasi-permanent, meaning those consumers are just lost forever.”