Anheuser-Busch is losing support from both sides of the political spectrum after a number of Chicago gay bars made brutal moves after the company teamed up with transgender-identifying activist Dylan Mulvaney to advertise Bud Light beverages.
Several gay bars in Chicago have decided to boycott all Anheuser-Busch InBev products over the alleged “anti-transgender actions and statements” the company made following the Mulvaney partnership.
2Bears Tavern Group in Chicago, which owns a chain of gay bars, announced on Instagram that it would be removing Bud Light:
“All 2Bears Tavern Group bars are discontinuing Anheuser-Busch InBev products as a result of the brewer’s anti-transgender actions and statements.”
2Bears said Anheuser-Busch’s response “shows how little Anheuser-Busch cares about the LGBTQIA+ community, and in particular transgender people, who have been under unrelenting attack in this country.”
Meanwhile, the owner of a Florida seafood restaurant chain also announced he was removing Bud Light products over Anheuser-Busch’s actions, although coming from a different political viewpoint.
“I am disgusted by what you have done and what you are doing,” Grills Seafood Deck and Tiki Bar owner Joe Penovich wrote in an open letter to the corporation via Facebook.
“You are the one causing this division and anger in our society. You are responsible for making some of the gay community think Grills does not welcome them. And you knew EXACTLY what you were doing when you launched this campaign. How could you not? ‘Good ole boy beer … meets Dylan Mulvaney? Hmm. Let’s see what that does to the country.’ NOBODY is that stupid. This goes way beyond transgenderism.”
Meanwhile, other Conservative critics of Bud Light accused the beverage company of participating in the erasure and mockery of women.
Mulvaney, a biological male, is documenting his “journey” of becoming a “woman” over the past year.
Anheuser-Busch CEO Brendan Whitworth scrambled to quell the backlash with a statement last month saying the company never intended to be part of a discussion that divides people,” adding, “We are in the business of bringing people together over a beer.”
However, the statement did not mention Mulvaney or the radical transgender ideology, further enraging conservative critics.
But the statement also upset LGBT activists, who accused the corporation of “caving” to conservatives.
This could be the worst marketing disaster in history.