NBA star Jonathan Isaac has launched a “Christian and anti-woke” apparel brand to rival Nike and other companies embracing far-left ideology.
The young Orlando Magic star’s new company, UNITUS, has one simple mission:
“For too long, the sports and lifestyle apparel game has been dominated by companies with divisive agendas,” the company said.
“Greatness has been defined only by how you perform — apart from who you are and how you live. And cancel culture has the millions of people who hold traditional values wondering, ‘What if I’m the only one?'”
The brand added:
“It’s time we had an alternative. UNITUS gives you a way to confidently wear what you believe without compromising style or performance. But it’s more than cool clothes — UNITUS is a community of people rallied around faith, family, freedom, and the pursuit of true greatness. Together, we rise above by working every day to be the best we can be, joyfully serving others with integrity, and standing for what’s right.”
Isaac told Fox News that buying merchandise from companies that hold corrupt values supports their message.
“When we do give our money to companies that don’t support our values, we’re cosigning their message,” he said.
“So, what I wanted to do was give Americans, freedom-loving Americans, faith-loving Americans the option to buy with their values,” he added.
Isaac also appeared on the Megyn Kelly Show to promote promote how his “Christian and Anti-woke apparel brand:
Watch
Isaac said that UNITUS aims to expand its merchandise to people wishing to reject “wokeness” via sporting gear purchases.
He adds that the brand is not divisive but brings people together.
“It’s not about hating anybody. It’s not about going against anybody. It’s simply saying that our values are valid, and they deserve to be celebrated. And if they won’t, then we’ll celebrate them ourselves,” he said.
READ: Disney Chief Diversity Officer Quits after Devastating Series of ‘Woke’ Film Flops
