Ads from the now collapsed New York-based Signature bank, which famously closed then-President Donald Trump’s bank accounts in 2021, have gone viral due to their massive ‘cringe’ factor.
New York state regulators shut down Signature Bank following the collapse of Silicon Valley Bank (SVB).
The bank put out one cringe-worthy ad featuring a parody of the song “Some Nights” by fun.
Grit Capital founder Genevieve Roch-Decter captioned the embarrassing video on Twitter, writing: “Is it surprising that Signature Bank failed?”
“Their executive team spent millions of dollars to produce music videos & TV shows about themselves,” Roch-Decter added.
“Try not to cringe as you watch this,” she said.
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After the bank collapsed, the surfacing of the cringe ads demostrate their focus on wokism rather banking, so it’s no wonder they closed Trump’s accounts while calling for him to resign in January 2021.
The bank was also deeply invested in volatile cryptocurrency, with $110.4 billion in total assets and $88.6 billion in deposits in the second half of 2022.
The Federal Deposit Insurance Corporation (FDIC) took control of the bank after state regulators moved in.
Roch-Decter said a former Signature Bank employee told her, “The Management Team was basically like the show, the Office. They’d waste money on things like producing parody videos.”
The finance expert posted another video from the anti-Trump bank, which appeared to be some sort of musical comedy sketch.
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“Who would have trusted their money to these guys after watching this video? This is a circus, not a bank,” Roch-Decter captioned.
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It seems Silicon Valley Bank was also balls-deep in so-called diversity, equity, and inclusion too,
The bank also failed to have someone in charge of risk assessment for eight months.
The UK-based risk assessment employee prioritized “pro-diversity initiatives” while neglecting her actual job.
Chief Risk Officer, Jay Ersapah, describes herself as a “queer person of color from a working-class background.”
Ersapah organized LGBTQ initiatives, including a Pride campaign, the Daily Mail reports.
Ersapah also implemented “safe space” catch-ups for employees while boasting of serving “underrepresented entrepreneurs.”
“This bank, they’re so concerned with DEI and politics and all kinds of stuff, I think that really diverted from them focusing on their core mission,” Florida Republican Gov. Ron DeSantis told Fox News.
READ MORE: Major University Spends Over $18 Million on Diversity, Equity and Inclusion Staff
