Veteran country music star Travis Tritt became the latest high-profile music celebrity to dump Bud Light and Anheuser-Busch products following the brewer’s endorsement of transgender activist Dylan Mulvaney.
Tritt announced he was no longer having ‘woke’ beverages in his touring hospitality rider.
“I know many other artists who are doing the same,” Tritt said.
Travis Tritt announced his decision to ban Bud Light on social media, saying, “I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.”
Other entertainers also broke off support for the brewing giant and its ‘woke’ choice of public endorsers.
Earlier this week, Kid Rock posted a now-viral video of him using cases of Bud Light as target practice in response to Dylan Mulvaney becoming the beer company’s spokesperson.
“F**k Bud Light. And fuck Anheuser-Busch. Have a terrific day,” Kid Rock said in the video, flashing his middle finger.
Meanwhile, many Twitter users posted videos of them pouring cans of bud light down the drain.
An Anheuser-Busch spokesperson said the company’s endorsement of Dylan Mulvaney would help “connect with audiences.”
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” the Anheuser-Busch spokesperson said.