Feminine product brand Tampax began trending on Twitter yesterday after followers demanded a boycott.
Tampax had already faced fire for its leftist ideology and promotion of gender theory.
But the brand took more heat on Tuesday after it posted a tweet that some have interpreted as trolling men,
“You’re in their DM’s. We’re in them. We are not the same,” the tweet read, appearing to reference the fact that tampons go inside women, meaning they are closer to those individuals than the men trying to hit on them.
The tweet didn’t go down too well with followers, who claimed it was “sexualizing” tampon usage.
Followers were outraged at this sentiment, which they claimed was “sexualizing” tampon usage.
“Peak patriarchy: a company making women’s products insults its entire customer base and thinks this is OK. You utter creeps,” one person responded.
“A women’s period products company is getting off on the idea of their products being inserted in girls and women – getting there first – while men are chatting them up hoping for sex. Overtones of rape, [pedophilia], misogyny – what a hat-trick,” another agreed.
“So…A tampon is saying – to a dude framed as a sexual rival to the tampon – basically, ‘hey, bro. You’re too slow. I totally hit that already. How do you like THEM apples’ And this is supposed to appeal to your customers in some way?” another person wrote.
“No, it’s disgusting and creepy,” another reaction read.
Other users highlighted that girls as young as 11 were likely to use tampons, meaning the tweet made the sexual joke even more inappropriate.
The argument evolved into some users accusing critics of being “transphobes” or taking offense to the joke.
“Has anyone else noticed that the people screaming #BoycottTampax aren’t really upset about the joke? They’re actually a bunch of transphobic bigots attacking a company that showed support for a group of people they like to be cruel to,” one person wrote.