NBA player Jonathan Isaac has announced the arrival of what he describes as “the first basketball sneaker with visible Bible verses.”
The anti-woke and outspoken Christian player announced in a video posted Monday on X, formerly Twitter.
The basketball star’s new signature shoe is called “Judah 1.”
“Most people see the ‘Judah 1’ as an outlandish endeavor.. shoot, when we first started, so did I. I was afraid that delivering a sneaker that represented our values without compromising style or performance was too tall a task,” Isaac posted.
“But here we are!! The first basketball sneaker with visible Bible verses becomes available in Just 3 days!” the NBA player continued.
“To be a part of history sign up at the link in my bio to be notified the second of the drop!” he added.
Most people see the “Judah 1” as an outlandish endeavor.. shoot, when we first started, so did I 🤷🏾♂️— Jonathan Judah Isaac (@JJudahIsaac) November 14, 2023
I was afraid that delivering a sneaker that represented our values without compromising style or performance was too tall a task.. ‼️
But here we are!! ☺️👊🏾 The first basketball… pic.twitter.com/ErnMkhMtB5
Isaac’s promotional video is also as epic as the shoes.
“To live bold means standing up for what you believe in,” the basketball star said.
He explained he wanted to “give people the freedom to wear their values on their feet.”
The sports star then depicted the exercise of that freedom as an act of courageous defiance.
“Making a decision to be authentically you, no matter what anybody has to say about it, no matter what anybody thinks, no matter what you may face or come up against,” Isaac said.
He went on to describe the shoe itself.
“This is the first basketball sneaker with a visible Bible verse on the outside. And I tried my best to come up with Bible verses that were important to me and spoke to my journey and spoke to who I am as an individual,” he said.
He then returned to his Christian message.
“Understanding that Christ is with me and I’m never alone gives me the strength to live bold,” Isaac said.
Isaac concluded with a most appropriate Bible verse.
“I can’t wait to lace ’em up. And I’ll be saying to myself 2nd Corinthians 4:9. It says, ‘Persecuted but not abandoned. Struck down but not destroyed.’ And I’ll walk on that court,” he said.
Isaac became famous after he refused to kneel for the U.S. national anthem during the Black Lives Matter insanity of 2020.
Below is a video of Isaac explaining his heroic decision: